comScore released its U.S. Online Video Rankings report earlier this year. If you are still hesitating on whether your company’s marketing efforts could benefit by recording, posting, and sharing video, then I think you may want to take a look at a few of these statistics:
- 83.3 percent of the U.S. Internet audience viewed online video in May
- 5.6 billion viewing sessions occurred in May
- 176 million web users in the US watched online video content in May
- An average of 15.9 hours of online video were watched per person
Nowadays, technology has certainly been removed as a “challenge” when it comes adding online video to a company’s marketing mix.
The only obstacles may be identifying what content the videos should cover and how to build up the courage to get behind the camera!
Of course, the content question can be easily answered. Oftentimes, the same content ideas that are being used in blog posts, eBooks, White Papers, and webinars can be absolutely repurposed in an online video format.
And in regards to building up the courage, I’m tempted to say “just do it! It’s important to your business.” But if you do need a bit of help getting started, this might help.