We will be hosting a special webinar exclusively for interlinkONE customers on March 16th 2011. The title is: “Using a Monthly Newsletter to Bolster Your Marketing Efforts“.
In the webinar, we will walk through how having a monthly newsletter program in place can allow you to stay in front of your customers and prospects.
We will cover:
- How to build a list of newsletter subscribers
- How to find & create content for the newsletter
- Picking a template
- What to Measure
- Ideas for A/B Testing
Register today for:
Wednesday, March 16th 2011
The webinar will take place from 2:00pm – 3:00pm EST.
Did I get your attention with that headline?
Alright, here’s the truth: Facebook and Google have both been reaching out to prospects recently, perhaps a bit more aggressively than ever before. And guess what? They are using direct mail and print as part of their marketing effort.
Yep, that’s right. The two biggest companies in the worlds of online marketing and social media are using a channel that many marketers continue to shy away from.
In both cases, Google and Facebook are reaching out to people to promote their advertising platforms (Google AdWords and Facebook Ads, respectively)
- If you are a marketer, than this may be worth paying attention to the next time that you contemplate cutting direct mail or print out of your marketing budget.
- If you are a service provider (print, mail, fulfillment, etc.), this may be something that you can add to your sales repertoire for the next time you are pitching a campaign to a prospect. “Google and Facebook are still using direct mail and print to make an impact on their target audience. I think we can do the same for your efforts.”