Yesterday, we talked about the advantages that service providers may receive by setting up online, web-to-print storefronts.
However, service providers may create opportunities for more business by developing relationships with customers that only order online. These relationships might enable a service provider to help the customer with their other needs — perhaps email, web design, social media activity, banner ads, mobile marketing, and more.
Here are 5 ways that you may be able to build greater relationships with your online-only customers:
The Order Confirmation E-Mail
When someone places an order from your site, they certainly expect to see key details in the confirmation email. But don’t be afraid to put a personal touch on it. This may include placing your logo in the email, choosing a “friendly” font, and also phrasing the email in a way that makes people think of the humans that will be fulfilling the order.
Also, you should add links that make it easy for people to check on the status of their order, as well as to check out your company’s social media pages.
Send a Thank You Note/Gift
Alright, I know that you may not be able to do this for everyone. But from time-to-time, send a thank you note to people that have done business with you. By doing this separately from the confirmation email, you are reaching the customer multiple times but in slightly different formats. If you can send this “Thank You” in the form of a hand-written note, or accompanied with a small gift, you may make a lasting impression on that person.
And since they are already comfortable with being online, perhaps they’ll talk about your kind gesture on their social media pages.
Cross-Promote on the Web-to-Print Storefront
Certainly, you do not want to overly distract people while they are placing an order on your online storefront. However, you may reap benefits by cross-promoting other products and services in under-utilized real estate. This may entail putting a banner advertisement somewhere in your site that highlights something else that you offer.
Connect via Social Media
After someone places an order, take some time to search for their social media profiles. Chances are, you will find a great majority of people on LinkedIn, Facebook, or Twitter. You can use these channels to learn more about your customers, and perhaps identify ways that you can offer additional value to them in the future. This may start by simply saying “Thank You”. Or, you could comment on or “Like” content that they have posted. Also, if you add their profiles to your CRM solution, you will provide valuable data to your customer service team and marketing department in the future.
Invite them to Opt-In for Further Communications
Does your company offer a free eNewsletter? Do not hesitate to mention this to people when they are registering to use your online storefront. If they’ve enjoyed your company enough to order products from it, they may also be inclined to receive helpful information from you in the future.