Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
QR Code Case Study: A & M Label
Posted by 
on Monday, July 12, 2010 
at 3:46 PM 
in We are happy to provide a new case study for your to enjoy.
A&M Label was kind enough to provide a few details about how they are using QR Codes to grow their business.
“Our company has a history of being on the cutting-edge of new technology, so when we first heard about QR Codes we began researching, seeking providers that not only offer the Codes but take it one step further with tracking and traceability capabilities,” said David Platz of A&M Label. “Knowing which products are being looked at, by whom, when, and how often, helps businesses see what’s selling and what’s not, which is valuable information for implementing marketing initiatives. Being able to offer this service to our customers would be just one more way to ensure we are adding value to the partnership.”
Click here to download the case study.
Tags Warehouse and Ordering Features: Product Bunches
Over the past few years, many companies that primarily offered print as their main service have found ways to diversify. In many cases, this has included offering online ordering tools and inventory management for their clients.
interlinkONE certainly has modules that customers can use to offer those types of services. In some cases, service providers use our solution to offer online portals where sales and marketing representatives can log-on and order printed materials. This may include postcards, brochures, or business cards. In many cases, the user placing the order can also customize the item that they are ordering and view an instant proof of their personalized materials.
We are also seeing that many of our customers are also looking to offer “public storefronts”. In these cases, people will head to a website to order merchandise. It could be anything — clothing, equipment, or perhaps promotional & specialty items.
To help support our clients in endeavor for public storefronts, our software includes a “Product Bunches” feature.
This allows customers to easily add products that contain many variations. The most popular example of this may be when it comes to clothing. Below is a screen-shot of how the Product Bunches feature can be utilized in an online storefront:
As you can see in the screen-shot above, a product bunch may be used to show different sizes, colors, and even prices.
It is really easy to set up a product bunch in our system. Below is a screen-shot of one of the Administration pages. If you have any questions about using this feature, please feel free to contact our sales team.
Taming the Digital Herd
Mailing Systems Technology recent published an article from our CEO, John Foley, Jr., titled “Taming the Digital Herd”. In the article, John discussed ways that companies can merge their print and mail communications with the multi-channel world.
Hopefully you caught the article in the print-edition of their magazine. But if not, we are happy to share with you a link to the electronic version.
Here is a summary of the article:
Communication today is nothing like it was 10 years ago — or even two years ago. We now receive messages from vendors, family, friends and even our dentist in a variety of ways. It might still be through a traditional phone call or a letter, but more often than not, it is via email, a text message, a post on our Facebook page or a tweet on Twitter. Today, there are so many vehicles for communicating, and most are driven by our ability to use the Internet and cell phones, technologies that allow us to communicate with one another no matter where we are in the world. Without a doubt, the emergence of web-based and mobile technologies have changed the game.
John Foley, Jr. speaking at PIM
On Tuesday, August 2nd, John Foley, Jr. CEO of interlinkONE will be speaking at the PIM Summer Management Conference in Southfield, MI,. If you’ll be in the area, we hope to see you there too.
- John Foley, Jr., will be presenting “Transition from Print Service Provider to Marketing Service Provider”
Here is an overview of what John will be discussing:
- Transition from Print Service Provider to Marketing Service Provider
- Using Social Media to Build Business
- Multi-Channel Marketing
- Integrated Marketing
- Marketing and Data Management
- Emerging Technologies for Marketers to Embrace
For more information about the PIM Summer Management Conference event, you can visit their website at http://www.print.org/Index.cfm
John Foley, Jr.’s Twitter Interview script
Late last month we said that our CEO, John Foley, Jr. was doing a ” Twitter Interview” with Printers’ Marketplace publisher Christopher Allen. They discussed marketing tips for printers, QR Codes, web-to-print and social media.
We just got the complete twitter interview and thought we would share it. Click here to read the interview.
If you would like to hear more from @johnfoleyjr & @PrintersMag follow them on Twitter.
