Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
QR Code Case Study: A & M Label
Posted by 
on Monday, July 12, 2010 
at 3:46 PM 
in We are happy to provide a new case study for your to enjoy.
A&M Label was kind enough to provide a few details about how they are using QR Codes to grow their business.
“Our company has a history of being on the cutting-edge of new technology, so when we first heard about QR Codes we began researching, seeking providers that not only offer the Codes but take it one step further with tracking and traceability capabilities,” said David Platz of A&M Label. “Knowing which products are being looked at, by whom, when, and how often, helps businesses see what’s selling and what’s not, which is valuable information for implementing marketing initiatives. Being able to offer this service to our customers would be just one more way to ensure we are adding value to the partnership.”
Click here to download the case study.
Tags Warehouse and Ordering Features: Product Bunches
Over the past few years, many companies that primarily offered print as their main service have found ways to diversify. In many cases, this has included offering online ordering tools and inventory management for their clients.
interlinkONE certainly has modules that customers can use to offer those types of services. In some cases, service providers use our solution to offer online portals where sales and marketing representatives can log-on and order printed materials. This may include postcards, brochures, or business cards. In many cases, the user placing the order can also customize the item that they are ordering and view an instant proof of their personalized materials.
We are also seeing that many of our customers are also looking to offer “public storefronts”. In these cases, people will head to a website to order merchandise. It could be anything — clothing, equipment, or perhaps promotional & specialty items.
To help support our clients in endeavor for public storefronts, our software includes a “Product Bunches” feature.
This allows customers to easily add products that contain many variations. The most popular example of this may be when it comes to clothing. Below is a screen-shot of how the Product Bunches feature can be utilized in an online storefront:
As you can see in the screen-shot above, a product bunch may be used to show different sizes, colors, and even prices.
It is really easy to set up a product bunch in our system. Below is a screen-shot of one of the Administration pages. If you have any questions about using this feature, please feel free to contact our sales team.
