Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
The Greatest Pizza Ever
Posted by 
on Wednesday, April 21, 2010 
at 8:36 AM 
in 
I promise – I really intended to take a picture of the whole pizza. But, I became caught up in excitement from the moment it was delivered to my table, and as you can see, I was a few slices-in-the-hole by the time I remembered to pull out my iPhone.
The pizza in the picture above is from one of my favorite restaurants – Flatbread. (Go ahead – Light the oven and enter.)
They do many things well. Here are a few lessons that I have learned from watching them that could be useful for all businesses.
The Product is the Best
When it comes to marketing, we naturally do whatever we can to make people believe our product or service is exactly what they need. It is our job. We need to create awareness and demand. Of course, we never want to overlook this fact —- our product/service should truly be better than what the competition has!
Once you’ve eaten Flatbread’s pizza, all other pizza places sink down a level. Sure, you may need to go to other places every once in a while for convenience’s sake, or even perhaps due to cost. But you will always know that the product is not as good as it could be.
Along with the quality, Flatbread keeps their product fresh and unique. Every week they provide two different specials – one in the carne department, and the other for veggies. I’ve eaten there many times, and am always excited about their latest twist.
How often do you find ways to spice up your product or service offering?
Personality, Galore
The people that work at Flatbread are amazing. You will never feel intimidated when it comes to asking questions. They also put forth a tremendous amount of effort to reach out to you while you’re there. I can personally speak for the Flatbread in Burlington, MA — the owner/manager during the mid-week deserves an award and a raise. Now.
Also, the setup of Flatbread allows you to have visibility to all of their employees — from the servers to the chefs to the bartenders and to management.
When it comes to our business, we all have a tremendous opportunity to humanize our brand. Thanks to technology and marketing channels, we can all easily create and distribute content that features people from all of the various departments in our company. It might be in the form of videos, pictures, blog posts, podcasts, and other methods.
Are you fully taken advantage of opportunities to promote your company’s personality?
Keep in Touch with Me
Flatbread sends out a weekly newsletter. Primarily, I look forward to it to hear what the new specials are for the week. But they also do a great job providing news on special events and other causes that are important to them.
Newsletters are easy to send out! Sure, if we are starting from scratch, we may need to make a push to develop some content. However, it’s not only doable, but it’s also very important. Sending out a newsletter on a regular basis to subscribers is one of the best ways to stay in front of your prospects and customers.
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