Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Integrated Marketing, Value Chain, and On Demand Expo
Posted by 
on Monday, April 12, 2010 
at 9:47 AM 
in I just returned home from the Franchise Services President’s Council event down in New Orleans. It truly was a wonderful event. All of the sessions were packed with printers that are truly trying to move their businesses forward, and the scenery at night on the streets was exciting (of course!).
One of the presenters drilled home this point — Printers must be able to offer complete execution across the marketing value chain for their cleints.
This includes everything from the building, managing, executing, and measuring stages of a marketing campaign.
At interlinkONE, we have been using a “marketing value chain” slide in our presentations for the past 10 years. We truly believe that printers have a great opportunity to grab more business from their customers by offering additional marketing services.
If you are interested in how we can help, please visit Booth #306 at the On Demand Expo in Philadelphia next week.
The event is taking place from April 20th to the the 22nd. At the booth, we will be demonstrating exactly how our marketing software can help printers to deliver solutions that that encompass more than just the printed materials. We will present ways that printers can use our software to deliver integrated marketing programs to their clients – including print, email, mobile, the web, and more.
And of course, we will present the real-time reporting dashboards that help your clients see what marketing channels are working for them.
Tags Personality is Everything
Which is better: “traditional” marketing or social media marketing? This debate may never be settled. What is certain is that marketing has become a whole new ball game, and the way we communicate has been drastically changed forever. Today’s consumer has been bombarded by a media explosion. Imagine, you wake up to a vitamin advertisement broadcasting on the radio, walk downstairs to grab a cup of coffee in your logoed mug, turn on the TV to catch the news and see a commercial for breakfast sandwiches, grab the newspaper from your stoop as a barrage of catalogs to your local retailers cascade out, you open your email to find that a co-worker has invited you to a dog grooming event through Facebook, then the phone rings with a telemarketer inquiring about your mobile carrier, once you hang up you get a text message from your local hang out saying drinks are half off tonight… you get the picture. Further complicating the issue of media overload is the demographic of today’s consumer. Today’s consumer is a multi-tasking, on the go, well informed, and savvy individual. They know what they want and seek out exactly that. So how then do we get their attention?
It’s very simple. No matter what type of marketing you use, old fashioned or social, you must have personality. What is going to make you stand out from the competition? How are you going to catch the attention of today’s busy and expert consumer? Consumers now have easy access to a countless supply of products and services available to meet their needs. Just promoting the benefits of your products and services is not enough anymore. Your personality is necessary to shine through the media saturation. If you want to grab the consumer’s attention you have to be engaging, authentic, and credible. So show your personality and say what you think! Be entertaining and provide people with something that they can talk about.
