The interlinkONE Blog

Marketing. Web-to-Print. Warehouse Management.

interlinkONE at the On Demand Expo ’10

AuthorPosted by Dateon Tuesday, March 30, 2010 Timeat 3:55 PM Categoriesin Business, News

interlinkONE will be attending the On Demand Expo April 20th-22nd, 2010. We will be located at booth 306. The conference will be held in Philadelphia, PA.

While we are there, John Foley Jr., President and CEO of interlinkONE, inc. along with Julie Sullivan Vice President of Marketing at W.A. Wilde Company will be speaking at the On Demand Expo on Tuesday, April 20th from 1:00pm- 1:50pm on the subject of  “Successfully Delivering Multi-Channel Marketing Solutions”.

Here is an overview of what they will be discussing:

As printers make the transition to marketing service providers, they are discovering that for a marketing campaign to be truly effective, multiple channels must be used. This session explores how W.A. Wilde Company is making multi-touch marketing a reality-from print, to interactive, to mobile, and more.

  •  Learn the steps Wilde took to become recognized as an effective marketing services provider, transforming their company internally, and then externally, changing the way customers viewed their services.
  • Learn best practices on executing and measuring multi-channel marketing efforts. Service providers feel new responsibility when executing marketing campaigns-successful examples that can be easily replicated will be shared.
  •  Leave with the ability to successfully implement “new marketing” techniques-QR Codes, Social Media, and more.
  • For more information about the On Demand Expo, you can visit their website at http://www.ondemandexpo.com/

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    Getting In Touch With Old Prospects via Facebook

    AuthorPosted by Dateon Monday, March 29, 2010 Timeat 1:27 PM Categoriesin Business, Marketing

    Website-monitoring.com recently released a powerful time-line related to social media.

    In regards to Facebook, the chart points out notable figures such as:

    • 400 Million Active Users
    • 5 Billion Pieces of content shared each week
    • Average users spending 55 Minutes per day on their account

    In regards to business, the following statistics were presented:

    • 1.5 Million Local Business have active Pages on Facebook
    • 20 Million people become fans of Pages each day
    • More than 70 language translations are available for you to connect internationally
    • More than 80,000 websites have implemented Facebook Connect (http://developers.facebook.com/connect.php )

    Social media sites have been known to bring together relationships, separated siblings, and long-lost friends.

    This week, we witnessed a connection made between some old Navy buddies:

    With so many success stories out there, it certainly is time for all businesses to ensure that they have a social media presence as well.

    We all have prospects come and go from our sales pipeline. Perhaps months or years have passed since one of them decided that it just wasn’t the right time to buy from you.  However, as time goes by, circumstances change. If they still have a need for products or services that you provide, will you find a way to get in front of them again?  Having a presence on social media can help you to accomplish that.

    Just like sites such as Facebook can connect us with people from our past, your previous prospects may stumble upon your company’s page over time. If you’re keeping it up to date, that may be just the push they need to take another look at what you can offer them.

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    Two Days Until the PINE Digital Forum

    AuthorPosted by Dateon Tuesday, March 23, 2010 Timeat 8:30 AM Categoriesin News
    QR Code for PINE's Digital Forum

    QR Code for PINE's Digital Forum

    On Thursday, March 25th, interlinkONE will be headed to the PINE Digital Forum in Massachusetts. If you’ll be in the area, we hope to see you there too.

    • John Foley, Jr., interlinkONE’s President and CEO will be presenting “Using Social Media to Build Business”
    • Jason Pinto (that’s me) will be speaking on the topic of QR Codes and Mobile Opportunities for Printing
    • We’ll be exhibiting during the Vendor portion of the event as well

    PINE also has a number of other activities scheduled for that day. Click here for the full schedule.  There will be presentations on web-to-print, variable data printing, and more.

    If you’ll be in the New England area on Thursday, we hope to see you in Southborough.

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    interlinkONE Lunch & Learn: Orders/Warehouse

    AuthorPosted by Dateon Monday, March 22, 2010 Timeat 8:22 AM Categoriesin News

    On Wednesday, March 24th, from 2:00pm – 3:00pm Eastern Time, interlinkONE will be hosting a Lunch & Learn webinar for its customers on the subject of Orders/Warehouse.

    During this webinar, interlinkONE will demonstrate some of the latest enhancements to its ilinkONE Version 8 Marketing Software. Specifically, we will walk through our Orders and Warehouse modules.

    Please join us as we walk through items such as:
     - New reports available in the Orders and Warehouse modules
     - Ordering Options in Client Rules
     - and more…

    There is no charge to attend the webinar. interlinkONE customers — simply click here to register.

     

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    “Cool” Works For Me

    AuthorPosted by Dateon Friday, March 19, 2010 Timeat 8:16 AM Categoriesin Business, Technology

    I’m starting off my day with this saying: “My job is cool”.

    Why?

    So in two days I have heard the word “cool” more than a few times…  And the words did not come out of the mouths of 60′s and 70′s babes, if you know what I mean.   And the times I did hear the word, it stuck.

    The word “Cool” — Urban Dictionary says “never goes out of style”  - http://ilnk.me/1f52

    Wednesday, during the @interlinkONE webinar on CRM/Sales module of the ilinkONEV8 app on demand, @JasonPinto said “maybe cool is not the right word but it applies here”.  He goes on and says “using this feature is pretty ‘cool’ “.  I laughed  and thought to myself, yeah that feature of the application and its use is pretty  “cool”.  This morning I read an email about how the @interlinkONE techies added flyaway drop downs and other “cool” things to the start page of our application. The writer of the email said: “We can’t ignore this – this stuff is cool”.  I thought to myself, yes, the stuff is cool and most importantly it helps our users!

    And then it hit me – that’s it!  The word of the week is “cool”. I must blog about it.

    So in closing…

    - My job is “cool”.

    - I get to work with really “cool” people.

    - I hope you have a “cool” day.

    -john

    @johnfoleyjr

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