Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Tips for Using Our Software – On Twitter
Posted by 
on Thursday, February 25, 2010 
at 9:29 AM 
in We are certainly big believers that social media can assist people with their marketing efforts.
Sites such as Twitter, Facebook, LinkedIn, YouTube, etc., are helping people to find and communicate with prospects. They help people promote events. They help people “listen” to what is going on in their industry.
Social media sites can also help companies with customer service initiatives.
At interlinkONE, we have recently launched a special Twitter profile that is devoted to providing customer service. The account is http://Twitter.com/ilinkService.
The account will primarily be used to provide quick tips and tricks to help people get the most out of our marketing software.
For example, here are a few of our recent tweets:
Recent Tweets from ilinkService
We truly hope that by posting tips on Twitter, you’ll be able to find help when you need it. But we also hope that these tweets expose you to capabilities in our system that you may not have been aware of previously.
Of course, we still provide customer support through the phone, email, our ilinkProjects tool, videos, our Marketing Resource Center, webinars, and other methods.
Twitter.com/ilinkService is just one more channel to help.
Tags QR Codes at Dscoop
It’s been about three days since we’ve returned home from the Dscoop convention in Dallas, Texas. Without a doubt, it was one of the best shows that interlinkONE has ever attended.
At Dscoop, we made it our mission to ensure that everyone there would be exposed to a QR Code.
Here are a few ways that QR Codes made their presence known at Dscoop 5:
Show Entrance
- As people walked into the convention center, there was a Floor Decal with a huge QR Code. If someone scanned the QR Code, they were directed to a video that gave them reasons to come to the interlinkONE booth. We have a little video of the decal here.
QR Code Floor Decal
Brochures
- We created an updated interlinkONE “Company & Product Overview” brochure. On nearly each page, people were presented with a unique QR Code. Some of the codes directed people to specific pages on our website; others went to videos.
For example, scanning the QR Code on the Software page in our booklet directed people to more information about our products on interlinkONE.com. If they scanned the QR Code on the page that talks about our online storefronts, people were directed to a YouTube video that actually demonstrates what our storefronts actually look and feel like to use.
Cookies
While the Dscoop staff certainly ensured that there was plenty of food available for the conference attendees, people could pick up free dessert at the interlinkONE booth. Yes, that’s right —- we had QR Code cookies. Here is a picture of the QR Code cookie:
QR Code Cookies
Here is a picture of our good friend Jim Olsen, from Great Reach Communications, helping to spread the word about QR Codes.
Clothing
- At the closing reception of Dscoop 5, we proudly wore QR Code t-shirts! Thank you to all the people that asked for permission to scan my (100% of pure muscle) chest.
QR Code T-Shirts from interlinkONE
Business Cards
- We handed out our latest QR Code Business Cards. On the front of the card, the QR Code presented our contact information. The back of the card had a QR Code that went directly to our corporate website.
QR Code Business Cards
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If you’d like to try to create your own QR Codes, and measure their success, you can do so easily at QReate & Track.
Live Report from Dscoop 5 in Dallas, TX
After a great few days at the NAPL Top Management Conference in Florida, the interlinkONE crew is now at the Dscoop5 conference in Dallas, Texas.
We will be providing updates throughout the show, over the next 3 days. I promise — we will keep our cell phones and video cameras busy to help share what’s happening with you.
On Twitter, make sure to follow the interlinkONE folks:
There are a number of other great people here that are also tweeting from Dscoop 5. Simply search for the hash-tag #dscoop5, and you should be able to find them as well.
Here are our initial observations from the show:
- The show is PACKED! There are 1700 people here.
- The Dscoop staff is amazing. I would like to personally thank Alexa Newman, who has been a huge help to us. Also, to the many other people on staff and that are helping out — thank you, we greatly appreciate it.
- People are truly here to grow their business. Many of the educational sessions are being presented to very full rooms. Joe Truncale of NAPL had standing-room only in his session.
- We are excited about the interlinkONE booth! We’ve got a number of new items that will help demonstrate what businesses can do with our multi-channel marketing software. If you’re here, come visit us at Booth #324 to see what we have in store.
interlinkONE at NAPL Conference February 14th-17th
interlinkONE will be attending the NAPL Conference this week from February 14th to 17th.
Also, John Foley Jr., President and CEO of interlinkONE, inc. will be speaking at the NAPL Conference on Tuesday, February 16th on the subject of “How to Use Social Media to Build Your Business.”
The conference will be held in Marco Island, Florida
Here is an overview of what John will be discussing:
LinkedIn, Twitter, YouTube, Facebook- these sites are growing in popularity in all vertical markets and are being leveraged to promote printing and marketing services. In this session John presents advice on how to use these social media sites to grow your print and marketing services provider business. He presents real-world scenarios and shares the pros and cons of each of these popular sites.
For more information about the NAPL Conference , you can visit their website at http://www.napl2010.com/tmc/
