Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Slides: Using QR Codes to Grow Your Business
Posted by 
on Wednesday, January 20, 2010 
at 2:33 PM 
in On Friday, January 15th, we hosted a webinar on the topic of “Using QR Codes to Grow Your Business”.
We were very pleased with how everything turned out — the attendance was great, and we received a ton of questions.
In case you missed it, or just want to re-visit the content, the slides are now available:
Tags The Questions that Marketers Need Answers To
We all love answers.
If our boss asks us a question, we feel really good if we have one.
If we are doing the question-posing, a satisfaction itch should be scratched at least a little bit, even if the answer wasn’t exactly what we wanted. (For example – Q. Can we just order pizza tonight for dinner? A. No. We are having broccoli and salmon. [JUST KIDDING])
The Questions that Marketers Need Answers To
If you are in the marketing world, you must be prepared to answer a lot of questions.
However, questions involving data may be tougher to answer than others.
Think for a moment about your own situation. If management or the sales staff asked you these questions today, could you answer them? And, how long would it take to actually produce the results?
- How many people are on the current customer list? Can I see it?
- Do we have a list of previous or dormant customers?
- Where are the prospects and new leads from Trade Show [InsertNameHere]?
- In our pipeline, how many people are from this industry? Or that industry?
The questions involving the actual data will certainly lead to additional questions. If you have the records, the next questions may be:
- Do we need invest more time and money attracting attention among a certain vertical?
- Have we reached out to our dormant customers lately?
- What has been done to follow-up on the leads from the trade show that we spend tens of thousands of dollars on to attend?
Are You Sweating Yet?
If you are involved with marketing, those questions may possibly be causing a few beads of sweat to appear on your forehead. You may even be visualizing (or having a flashback of) your boss demanding answers to those questions recently.
If you are in the position where you cannot produce the answers easily, or the data, then we can help.
The Pitch
interlinkONE’s marketing software solution allows you to easily build, manage, execute, and measure marketing initiatives across multiple channels.
We make it easy for you to get data into the system, as well as to retrieve it.
Our system allows you to segment the data across many fields, and then view reports to see how each segment is faring.
It allows you to slide and dice data, view the big picture of the campaign, and then make the next marketing effort even better — all through one system.
If you would like to see how we can help you accomplish this (get the data and keep the boss & sales team happy), feel free to contact our team today.
Photo Credit: http://commons.wikimedia.org/wiki/File:Broccoli_bunches.jpg
Are you using these Headline Techniques?
Headlines are of the utmost importance when it comes to gaining the attention of your reader. There are some tactics that you can implement so that more people to click on your article and read it! Psychotactics.com posted an article about how to use headlines more effectively. When posting on Twitter and Facebook, I had always written a quick blurb about the article that I wanted to share with people and then posted it without much thought. I was intrigued to see how changing my headline could better capture my audience.
Psychotactics.com broke the advice into three psychological triggers.
1. Question based vs. Statement based headlines
This trigger simply means that humans are curious by nature. Give them a question and they will automatically want to learn more. Ex: Do you get the most out of your social media marketing?
2. Problem based vs. Solution based headlines
This trigger taps into a humans need to solve problems. When the target audience sees a headline with a problem, their brain wants them to read it so that they can then solve their problem. Ex: Are you struggling to manage all of your social media pages?
3. Curious vs. Non-curious headlines
This trigger explains how the word “these” can have the most impact on your headline. When people read “these” in a headline, curiosity makes them HAVE to read the article because life as they know it may come to an end if they don’t know what “these” are. Ex: Are you using these headline techniques?
After reading the article, I began using the triggers in my headlines for posts that I made to both Twitter and Facebook. Using ilink.me, I created trackable short URLs. Typically, when I would post a link to Twitter, I would get about thirty hits to my link each time it was posted. Within ten minutes of posting, “Are tough times causing marketers to promise too much?” with my link, I had over sixty hits. I began to write more headlines such as, “Are you doing these things to take search measurement beyond last-click metrics?” and “Do you know which marketing and selling trends that you should be paying attention to?” Not only are people reposting my tweets more frequently, they are also reading and clicking on my links twice as often.
Give your headlines a facelift and see more results from your posts! As said in psychotactics.com, “Better headlines mean better bottom lines.”
A link to the site to read the full article from Psychotactics.com is: http://ilnk.me/1569
Get your own ilink.me account (free!!) to track your links at: http://ilink.me
interlinkONE makes PODi’s Digital Print Case Studies Database
Wilmington, MA — 1/14/2010 — interlinkONE announced today that their case study, detailing a multi-channel marketing campaign effort, has been accepted for inclusion in the PODi Digital Print Case Study Database, the world’s largest collection of outstanding digital print case studies. Selection for this compilation is based on a project’s marketing & print innovation, and its superior results.
PODi, the Digital Printing Initiative, accepts submissions annually for its collection from print and marketing service providers from around the world. Says Rab Govil, President of Caslon, a PODi Affiliate,”It’s an honor to be chosen – we look for the best the industry has to offer. We’re happy to be able to share interlinkONE’s great story with our audience. It’s a superb example of using digital print to drive improved marketing effectiveness.”
Click here to view the Case Study
Tips for Using Facebook in Social Marketing
Facebook can be a quintessential tool in social marketing when used correctly. Facebook, a social networking site that was originally created for college students, has exploded on the internet. It is now open to everyone with networks including colleges, companies, and locations.
With more than 350 million active users, it is no surprise that Facebook revenue will be close to $600 million according to marketingpilgrim.com. That is 350 million people who could possibly be viewing your company’s profile, 350 million chances to wow someone.
Perhaps the biggest benefit of Facebook for businesses is that it allows you to connect to your audience in a more personable manner which is very effective at fostering trust and credibility for your company.
Things to Remember:
1. Keep your information contact information, web address, and any other pertinent information current and accurate.
2. Beware of over posting. It could be considered spamming.
3. Use events to get the attention of your fans, group members, or friends. Whether you are launching a new product, going to a convention, or having a company outing, use events to build excitement and share your news with a wide array of people.
4. People remember pictures, not words. Post photos whenever you can.
5. Take advantage of the option to “Message All Members” in a group when you have something special to share.
