Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
At a loss for words? Here’s what to say.
Posted by 
on Friday, January 22, 2010 
at 9:37 AM 
in If you are currently wondering whether it would be valuable for your business to have a social media presence, the hen is out of the gate.
Today, your competitors are having success with Twitter and Facebook. They are making connections on LinkedIn. Their prospects are enjoying the content pushed out on the corporate blog.
Perhaps you realize that you need to also be doing these things… You know you need a Twitter account and a Facebook page. However, once you do that, what will you actually say?
eMarketer.com published a chart that may help.
If people follow your company on social media, you certainly should look into ways to reward them with specials and deals.
But it can’t just be about the dollar.
Find ways to share your company’s personality, whether it’s through pictures, videos, or anecdotes. Provide general information that will help people grow their business – even if it’s through a tool that is not provided by your company.
If you share information, people will be pleased. If you share information that they want and that will help them, you will have a fan and friend that keeps coming back for more.
Original URL for that Chart: http://www.emarketer.com/Article.aspx?R=1007476
Tags 
