Marketing Commentary from interlinkONE
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Are you using these Headline Techniques?
Posted by 
on Monday, January 18, 2010 
at 5:01 PM 
in Headlines are of the utmost importance when it comes to gaining the attention of your reader. There are some tactics that you can implement so that more people to click on your article and read it! Psychotactics.com posted an article about how to use headlines more effectively. When posting on Twitter and Facebook, I had always written a quick blurb about the article that I wanted to share with people and then posted it without much thought. I was intrigued to see how changing my headline could better capture my audience.
Psychotactics.com broke the advice into three psychological triggers.
1. Question based vs. Statement based headlines
This trigger simply means that humans are curious by nature. Give them a question and they will automatically want to learn more. Ex: Do you get the most out of your social media marketing?
2. Problem based vs. Solution based headlines
This trigger taps into a humans need to solve problems. When the target audience sees a headline with a problem, their brain wants them to read it so that they can then solve their problem. Ex: Are you struggling to manage all of your social media pages?
3. Curious vs. Non-curious headlines
This trigger explains how the word “these” can have the most impact on your headline. When people read “these” in a headline, curiosity makes them HAVE to read the article because life as they know it may come to an end if they don’t know what “these” are. Ex: Are you using these headline techniques?
After reading the article, I began using the triggers in my headlines for posts that I made to both Twitter and Facebook. Using ilink.me, I created trackable short URLs. Typically, when I would post a link to Twitter, I would get about thirty hits to my link each time it was posted. Within ten minutes of posting, “Are tough times causing marketers to promise too much?” with my link, I had over sixty hits. I began to write more headlines such as, “Are you doing these things to take search measurement beyond last-click metrics?” and “Do you know which marketing and selling trends that you should be paying attention to?” Not only are people reposting my tweets more frequently, they are also reading and clicking on my links twice as often.
Give your headlines a facelift and see more results from your posts! As said in psychotactics.com, “Better headlines mean better bottom lines.”
A link to the site to read the full article from Psychotactics.com is: http://ilnk.me/1569
Get your own ilink.me account (free!!) to track your links at: http://ilink.me
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