Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
ilink.me gets even better with Search & Sort features
Posted by 
on Wednesday, December 9, 2009 
at 2:52 PM 
in Three months ago today we released our URL shortening service, ilink.me to the public! To celebrate this milestone, we’ve released a couple new features that should make our tool even faster and easier for you to use.
You can now add a short description to help remember what the long URL points back to, as well as customize the My Links list in the sidebar. You can filter by date/time, sort the list in ascending & descending order, or run a quick text-based search. (And the best part? These actions all happen in real-time, in the background, so you can quickly get the data you need without waiting for the whole page to reload.)
Watch this short screencast to learn more, and let us know what you think!
Determining the Best Mix for a Marketing Campaign
Many businesses see the value in using a mix of channels their marketing efforts. However, the question is: what are the key factors in determining the best product mix for a particular marketing campaign?
Here is my answer:
Determine the client’s long-term goals so you are prepared to handle growth or shrinkage of the application set with minimal administrative effort.
For example, if you have a direct mail client utilizing PURLs and landing pages, be prepared to take on the associated response activities (analytics, e-mail, VDP, fulfillment, etc.) to support the entire campaign.
The biggest cost comes from moving data between multiple systems, due to poor planning of what a client’s projected data workflow needs truly are. Considering upfront how to handle expanding requirements without running into software integration and implementation roadblocks will be the key to success.
Tags 
