Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Webinar: Using QR Codes to Grow Your Business
Posted by 
on Wednesday, December 30, 2009 
at 4:26 PM 
in On Friday, January 15th, from 2:00pm – 3:00pm Eastern Time, interlinkONE will be hosting a webinar on the subject of QR Codes.
During the webinar, we will present ways that QR Codes can be used to increase the success of print and marketing efforts.
Join us to discover:
- The basics of QR Codes
- How QR Codes can be used on printed materials
- Real-life examples of QR Codes
- Tools for creating, reading, and measuring QR Codes
There is no charge to attend the webinar. Simply click here to register.
P.S. If you would like to try creating a QR Code today, please visit QReate & Track.
Tags Customer Service Tip: Easily Customize Lists
While setting up a marketing campaign in our solution, one common task that you may need to do involves uploading a data list of contacts. It might be for sending an email, creating personalized URLs or QR Codes, or perhaps to track calls made by reps.
After importing the list, you often need an easy way to retrieve the records that were uploaded. By default, our solution adds those people to a list. It currently gives the list a name that uses the date and time of the upload.
However, if you prefer, you have the ability to easily define the List Name during the import process.
While on the Review Data Mapping page, simply click the “Advanced Options Link”. There, you will see a List Name field, which will be pre-populated with our system’s default List Name.
Simply enter the name that you’d like to call the list, and hit Submit.
Easily retrieve a list of the contacts that you upload through Data Import
Once the import process has completed, you’ll be able to access the list of records from Contact Management via the List Name that you’ve specified.
Smart Marketing Made Simple
Smart Marketing is simple. Follow these 7 simple marketing steps for success!
Step:
- Review your target audience and be sure they match up to your product or service.
- Communicate with your target audience in the multiple marketing channels they communicate in (Social Media, Print, Electronic).
- Use the Marketing Medias (Mailers, Ad’s, Twitter, Linkedin, Facebook, Email) and personalize the message where applicable.
- Integrate response mechanisms (QRCodes, PURLS , Web forms, 1-800) that are relevant to the audience, channel and media in use.
- Perform lead generation (Nurture).
- Measure, Measure, Measure.
- Repeat.
Webinar: Enjoy a Bigger Slice of the Pie in 2010 through Multi-Channel Marketing
On Wednesday, January 13th 2010, interlinkONE will be presenting a webinar along with IPMA (In-Plant Printing and Mailing Association).
The title of the webinar is “Enjoy a Bigger Slice of the Pie in 2010 through Multi-Channel Marketing“.
This information-packed webinar is available to members of the IPMA organization. For details on how to register, please click here.
Here is a description of what will be presented during the webinar:
See How to Maximize Your Marketing Efforts!
Join us as interlinkONE presents new ways to increase the success of your marketing efforts by integrating traditional methods (print, BRC, advertisements) with new medias such as QR Codes, social media, and text-messaging.
Learn from the experiences of those who have created and executed successful integrated direct mail and email marketing campaigns using personalized URLs and other response mechanisms.
Topics include how to:
- Target the right prospects
- Develop the right messaging
- Design, execute, track responses, and manage reporting
This free webinar will be held Wednesday, January 13.
10 a.m. Pacific Time
11 a.m. Mountain Time
12 noon Central Standard Time
1 p.m. Eastern Time
(You must register at least 1 hour before the meeting.)
Sign up while seating is available!
Facebook Basics For Marketing Services Providers
Are you Facebooking your prospects and customers? With today’s technology and the multiple ways you can interact with your prospects and get your message across, it’s important to take advantage of the more popular social media sites where your prospects and customers hang out. Did you know that Facebook has over 200 million active users? Don’t you think your current and future customers are among them? So stop putting off the inevitable and set up a Facebook business page so you can connect with prospects and customers, promote your products/services, and also the content you put out (articles, videos, audios, etc.) about your products and services.
Keep in mind that there is a difference between personal and business accounts on Facebook. Business accounts are limited in the information they are able to access compared to the standard accounts. You can’t send or receive friend requests. However, this shouldn’t prevent you from creating a business page for your company. In fact, there are benefits to business pages, where you can designate multiple administrators to manage and post to the account. Also, the pages are public and therefore will attain rank in Facebook and search engine results.
A business page can garner “fans” and you can still post events, pictures, videos, polls and other interactive ways to promote your business and build the buzz.
So remember: profiles are personal but pages are business in Facebook world. So you’ll want to set up a page (not a profile). And remember to only create one account, because Facebook doesn’t take kindly to those who create multiple accounts.
After you create your Facebook business page, you want to find “fans.” Here are some ways you can build that fan base:
- Make sure your page is searchable by the general public. This is typically the default setting, but you may want to double-check and look at the Settings on the Edit page. Make sure your page is “Published (publically visible).”
- Announce your new Facebook page on your website / blog with a link to your page and an invitation to become a fan.
- If you have a newsletter, be sure to include the news about your new Facebook page.
- Send out an email to all your existing contacts asking them to check out your Facebook page, become a fan and leave a post.
- Leverage your other social media profiles and invite those connections and followers to check you out on Facebook. For example, if you’re active on Twitter, you should tweet the link to your Facebook page and ask your followers to become fans.
- Post a Facebook badge or widget on your website to let your site visitors know about your Facebook page.
- Think about using Facebook ads. Yes, it costs some money, but the advertising will get your business name in front of a lot of eyeballs.
Of course, it will be easier to get more fans as you build your page and add content that is informative and engaging. Add polls, events, links and videos. Invite commentary by posting questions. Pull in the RSS feed of your blog. Post about special discounts or coupons. As you build upon your page, current fans will share the page with their colleagues and friends and your fan base will grow.
Remember, Facebook is not just about information or entertainment. It’s also about relationship building. Connect with your fans and respond to any posts by prospects and customers. It’s important to create a dialogue with your fans, rather than just have a running monologue of business information.
