Online video is absolutely one way to increase the success of a company’s marketing efforts.
There are many, many benefits – videos can expose your product or service to a lot of people and they can easily be shared.
Also, most of the major video websites are free (and easy!) to use.
However, some people are hesitating on publishing videos because of this: they do not believe they can make videos of high enough quality.
Well, that should not be an obstacle that stops you.
Sure, you don’t want every video that has your company’s name on it to look like it was influenced by the director of the Blair Witch Project. However, your videos do not need thousands of dollars or many hours to have a positive impact on their viewers.
Videos make it very hard for people to hide…. People can often tell if someone is disingenuous or even stretching the truth. They can tell if someone is using words that are not typically part of their vocabulary, or uncomfortable about what they are discussing.
Thus… focus on this when filming your next video:
- Talk about things that you are comfortable with!
- Pretend that you are having a conversation
- There’s nothing wrong with a couple of takes, but do not overdo it.
In a recent video that I recorded, I used the word “thus” at least 45 times. My boss started calling me Jason “Thus” Pinto. Yes, during the recording of that video, I was trying much too hard.
“Thus”, while every video we produce may not be perfect, the more we do, the better we’ll get. And if we keep producing quality content, we’ll greatly increase the chances that people will find out about us.