Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
When it’s more than a Tweet
Posted by 
on Thursday, October 8, 2009 
at 5:13 PM 
in At the Gary Vaynerchuk / Awareness Networks tweet-up the other night at Gillette Stadium, one wall was filled by very large projection screen. In real-time, the screen was displaying posts on Twitter that contained the hash-tag of the event – “#gvaware“.
To whomever had that idea, congratulations. You should be very proud.
Seeing the posts on the screen did a number of things to the audience:
- It encouraged them to post event-related items on Twitter
- It caused them to watch the screen looking for their tweets
- When they saw a Tweet they liked from someone else, it helped provide incentive to go find the real person and chat
- People took pictures of their tweets on the big-screen, and shared them with others (sometimes via additional tweets!)
Yes, the screen that displayed the real-time tweets helped bring the audience closer together. It also increased the chances that people who were not at the event might read about it.
How about your business
When it comes to your business, you also have an audience… It’s made up of customers, prospects, associates, media people in your industry and more.
How can you find ways to get them talking about your product or service? Yes, how can they become promoters of what you have to offer?
Well, during your next marketing meeting, ask yourself – what can we share with our audience that will excite them and get them talking? Will this mailer, email, video, article (or whatever!!) incite them to take action?
If so, then you will greatly increase your chances to success.
