Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Give ‘em something to write about
Posted by 
on Wednesday, October 7, 2009 
at 3:36 PM 
in Over the past couple of days, we had the privilege of hosting a customer at our corporate offices.
We discussed many items — there was some technical training, but also general discussions on how they could improve their own marketing efforts.
The customer is looking to start a newsletter and a blog.. But one of their biggest questions was: “what do we write about?”
Here is the advice we provided… Perhaps it will help you as well:
A Plan for What You Can Write About
The best thing is to create a strategy document. It doesn’t need to have a lot of text. Perhaps it has a goal in regards to frequency (i.e. at least one new post every week). And most importantly, it should list different categories of what the blog posts could/should be about.
By providing these categories, it will help the individual writers start with something more than a blank slate.
If you are a marketing services provider, perhaps this could be your list of categories:
- General Marketing Knowledge – (Lead Generation, One-to-One Marketing, Managing Your Lists)
- Commentary on articles and surveys from marketing publications
- Successful case studies on solutions you’ve provided
- Get personal with our company (it might be pictures, videos, or internal news that’s safe for the public)
- Event Promotion (trade shows, seminars, networking events)
- Practical Tips for Making People’s Lives Easier (perhaps it’s a tool that you’ve found on the web, or in an app store, that helps improve productivity)
Those are just a few topics, but I think they can produce a lot of different stories.
When you’re stuck looking for what to write, reading through the list/strategy document can help you focus on what’s bouncing around your mind, and then convert that into something that might helpful to your blog and its readers.
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