Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
MFSA Webinar: 10/1 – Expanding into New Media
Posted by 
on Monday, September 21, 2009 
at 1:55 PM 
in On Thursday, October 1st 2009, John Foley, Jr., President and CEO of interlinkONE will be participating in a webinar that is being hosted by The Mailing and Fulfillment Service Association (MFSA).
Along with Mark McIntosh of Cedar Graphics, John will be discussing the marketing-related topic “Expanding into New Media”.
The webinar is scheduled for 12:30pm to 2:00pm Eastern Time.
If you’d like to attend, you must register ahead of time. You may do so here:
http://www.mfsanet.org/i4a/pages/index.cfm?pageid=4321
Here is a description of the agenda, from the MFSA website:
The world of mailing and fulfillment is changing rapidly. Companies that are unwilling to recognize this may soon be left behind. To provide more comprehensive services to clients, lettershops, fulfillment service providers and printers are offering non-traditional marketing services, such as web design, cross media, PURLs, creative services, etc.
Join Mark McIntosh, Cedar Graphics, and John Foley, interlinkONE, as they explore the world of new marketing media on Thursday, October 1, 2009, from 12:30 – 2:00 pm. This webinar is for companies that have dabbled in these new media or are considering it.
Participants will learn:
* The pros and cons of these services – web design, cross media, PURLs, creative services, social media, etc.
* The investments in systems, staffing, processes necessary to succeed in each one
* A timeline to success
* Messages to send to current and prospective clients to promote these new services
* Real-world case studies of clients that have expanded into these media
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