Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
How LinkedIn Has Helped Me
Posted by 
on Friday, September 4, 2009 
at 9:39 AM 
in Recently I was on a quest for a set of icons to use in powerpoints, software, advertisements, everything. I needed something that was sleek, up to date, descriptive but most importantly worked with print as well as web.
Finding an icon set that both offered Print and Web formats is what really was holding me back. On top of that I had no idea where to start searching. Google is always an option but I was getting sent to hundreds of sites most which kept lacking the print formatting.
So I ended up heading over to LinkedIn. I posted the following message:
This was one of my first times posting my own discussion. I posted on a Monday night and when I checked back Tuesday morning I was overwhelmed with the information I received. Not just by the large amount of comments but I received over a few dozen of personal emails with suggestions of websites, freelance designers, references, links, and more.
I was really impressed by the LinkedIn community they were kind, polite, and full of information and opinions about how they went about finding their own icon sets. I even ended up making a few LinkedIn connections in the process!
LinkedIn has completely helped me in this search I’m in the final stretch on determining where I will purchase the icons from (A site that was recommended by three responses to my posting).
On top of that LinkedIn ended up boosting interlinkONE.com’s site hits!
When taking a look at the Google Analytics for the month of August LinkedIn ranked number 3 in the “All Source Traffic” report (Right behind direct traffic to the site and google searches).
It also ranked number one in the “Reference Sites” report – Surpassing other social media sites like Facebook and Twitter that had recently been leading the pack.
So LinkedIn has helped me in two ways – Its users have educated and supported me in my journey for icons but it has also been a great way to drive traffic to interlinkONE’s website.
So if you’ve been weary of LinkedIn in the past I suggest you give it a shot for yourself and for your business.
And if you’re unsure on how to get started or what other features LinkedIn has to offer feel free to check out the “How To: LinkedIn” screen cast below.
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