Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Embedding Landing Pages in a Corporate Site
Posted by 
on Tuesday, September 1, 2009 
at 5:28 PM 
in With the interlinkONE marketing software, you can create landing pages for all different reasons… for customer surveys, lead-generation efforts, subscriptions, registrations, and more.
Then, you can direct people to those landing pages from all sorts of medias – direct mail pieces, emails, banner ads, and more.
There is another media that could also be connected to the landing pages that you create in our system. That is your corporate website.
In a lot of cases, your website is the #1 place that people will go to for information. If they are interested in what you say, do you make it easy for them? Yes, you can certainly can provide a phone number and email address for people to use. But, providing a Contact Us form is also one of the best ways to capture interest from your site.
Here is how our software solution could help you do this:
- Create a marketing campaign in our system
- Create a landing page.. Let’s say it’s a Contact Us form.
- Do not put any formatting on the landing page. Simply add the Contact Fields and Questions.
- Then, simply embed the landing page on a page in your corporate website
By embedding the page, your Contact Us form will carry the same look and feel as the rest of your website. It may have the same header and footer… It will open up in the same window as your other pages.
But, when people hit Submit, the response will be fed directly into the marketing database…. Yes, the same database that also collects leads from your direct mail efforts, your emails, your banner ads, and more.
Thus, you will now have a more complete picture as to which medias are directing people to landing pages, and driving you leads.
If you have any questions about how to embed one of our landing pages in your website, please let us know… In fact, you can see it in action on our Contact Us page.
Tags Channels that talk to each other
While reading the August 17th, 2009 edition of DMNews, I came upon a great quote. Here it is:
“It is the mantra of multichannel that everything has to be integrated”. This was said by Alex Betancur, VP and general manager of the PCH Online Network at Publisher’s Clearing House.
The article discusses how companies are merging traditional and not-so-traditional channels in their marketing efforts. It talks about using billboards in conjunction with mobile marketing efforts.
Perhaps you are also looking at using different channels to promote your company, product, or service. If you are, that is great news! But I would encourage you to keep in mind the quote from Alex Betancur.
Go multichannel…. but stay integrated.
Without integration, you risk delivering messages that are inconsistent, that may not have proper branding, and that could make a bad impression on your target audience. Sure, each channel may be used to reach people a bit differently. The tone and creative may be slightly different. But if your email efforts are encouraging a long-time customer to “sign up now”, you are asking for trouble. Or if your social media site tells someone to go to Booth 1235 at the trade show, and the direct mailer says Booth 4531, you have created confusion.
But on the other hand…………. If you can have all of your marketing efforts pull from and populate a central repository, then you can truly execute and measure very successful integrated, multichannel marketing campaigns.
