Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
Marketing Services Provider on Facebook
Posted by 
on Friday, August 28, 2009 
at 9:25 AM 
in There’s a wise old saying that goes something like this:
“Let me listen to the things you say….. and I’ll tell you what kind of person you are”.
Over the years, many people have certainly said that far more elegantly. But no matter how it’s said, the principal is and has always been true.
How this helps Marketing Services Providers
If you are trying to transition your company into a marketing services provider, there certainly are many steps that will help you succeed.
One of the most important steps involves transforming how people think of you. If they think of you as the person that solves only their print needs, then that’s why they’ll call you.
But if you want people to call you for help launching email marketing efforts, measuring trade show success, launching a banner ad, and more, then you need to change their perception.
This starts with how you position yourself. It includes the text and pictures on your website. It may include the tag line on your business card.
Also, your social media presence can play a big part in how people think of you. The items you post and share can cause people to look at you and your company as thought leaders… as people that care about marketing.
Someone who is doing it very well
One such company that is taking these actions is H & H Graphics Group / Sir Speedy Lancaster. (Full disclosure: H & H Graphics Group / Sir Speedy Lancaster is an interlinkONE customer. That certainly makes us especially proud when we see their marketing efforts.)
If you’ve watched their Facebook page over this past summer, I believe that you will absolutely think of them as someone who can help you with your marketing needs… not just the printing & fulfillment portions.
Here is a sampling of a few recent posts:
H & H Graphics Group: Facebook Posts
They certainly are setting a great example for other print and fulfillment service providers that are looking to offer marketing services to their customers.
They are not the only ones – there are many companies out there that are taking similar steps to transform their business.
To you….we salute!
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