Marketing Commentary from interlinkONE
Multi-channel marketing communications - all in one!
Selling Marketing Services — The Toolkit
Posted by 
on Wednesday, August 5, 2009 
at 7:55 AM 
in At interlinkONE, we are a marketing software company. Our tools are designed to help you build, execute, and measure marketing efforts across all types of channels and medias.
However, we continually strive to be more than just the people that build the software.
A great majority of our customers are marketing services providers. Thus, they own our software, which increases the services that they can offer their clients.
We are always looking for ways to help services providers sell marketing services.
How we help Marketing Services Providers Sell
One way we do this is through a website that our customers have access to. It’s currently named the “Marketing Resource Center”. In reality, it’s a really a Sales Toolkit for Marketing Services Providers.
Within the site, we try to do two main things:
- Present the benefits that our software can offer a client
- Demonstrate various applications and programs that can be executed with our solution
- Provide re-brandable sales material and demo sites that our customers can for their own selling efforts
Within the site, customers have accessed to Presentations, Fact Sheets, Slicks, and more. They can download the native files, put in their own logo, and then use that as their sales collateral.
Self-Promotion
The Marketing Resource Center (aka “Sales Toolkit for Marketing Services Providers“) also provides a section on Self-Promotional Campaigns.
We believe that the best way for a marketing services provider to sell marketing services is to use the software themselves… to execute a self-promotional campaign. To help make that as easy as possible, we have provided pre-built campaigns that can be downloaded and execute. These campaigns contain direct mail pieces, emails, banner ads, and more.
More?
These are just a few of the ways that we try to help services providers sell marketing services. On interlinkONE.com, we also offer booklets, videos, and more.
Would you like more information about our Sales Toolkit for Marketing Services Providers?
If so, please feel free to contact our Sales team today…
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