When you think of the word “transformation”, what image comes to your mind?
Well, thanks to comic books and Hollywood, we may picture Clark Kent disappearing into a phone booth and reappearing as Superman seconds later.
Or we picture The Incredible Hulk turning green….
Or Teen Wolf getting angry — and then minutes later sprouting hairs and fingernails as a full-fledged werewolf.
It Only Happens in The Movies
As entertaining as those scenes might have been, transformation does not typically occur like that in real life.
It’s a process. It involves hard work, effort, determination, long hours, etc…
Perhaps you are trying to increase the services that your company offers. Maybe you are trying to take your company in a completely new direction. Does it happen overnight? Of course not.
A lot of print, mail, and fulfillment service providers have been transitioning their companies into marketing service providers.
Some of the early adopters of this change have proven to be a very successful. (Check out our Case Studies page for a few examples)
Would you like to make the transition successfully? If so, here are a few key steps that could help you along the way.
Steps to Becoming a Marketing Services Provider
- Put on the Marketing Hat. Dive Into The Marketing Pool. Become a Marketing Geek
- Write a Marketing Plan for your own business
- Execute a Self-Promotional Campaign
- Spice up your Perceptive Powers
- Fall asleep with reading materials that talk about marketing
- Sell Solutions
- Create a Blog
- Get on Twitter and Facebook
- Create a video series or start a podcast
- Think about your name. What does it say about you?
These are just a few of the steps that may help you to transform your business into an organization that can truly build, execute, and measure marketing campaigns successfully.
Over the next couple of weeks, we will provide articles that break out each of those steps in detail.
However — if you have any questions now about one of these steps, please let us know!
Or, if you think another step belongs on the list, please tell us as well.
We look forward to hearing from you!