PRINT 09: interlinkONE to demonstrate enhancements to its marketing software
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on Wednesday, July 29, 2009 
at 4:48 PM 
in –FROM THE NEWS DESK–
At PRINT ’09, interlinkONE, inc. will be showcasing the newest enhancements to its popular web-based marketing software, ilinkONE Version 8.5 in booth #7240. The enhancements to this software allow printers access to a variety of customized web templates that can be built without HTML knowledge and offer robust reporting capabilities for specified campaigns.
What does the interlinkONE solution do?
interlinkONE’s ilinkONE Version 8.5 delivers end-to-end personalized marketing, fulfillment, and variable print solutions that help transform print service providers into marketing service providers. The software helps printers build personalized URLs and marketing messages that effectively target prospects.
What will interlinkONE be Exhibiting?
interlinkONE will also be demonstrating how printers can take advantage of new marketing channels to increase their business efforts. This will include a demonstration of their Twitter integration, which supports printers in finding new leads, building relationships, and maintaining contact with customers and prospects. Also, interlinkONE will demonstrate how QR Codes can help printers increase the services they can offer to marketing departments.
For additional information on the enhancements of ilinkONE Version 8.5, please visit www.interlinkone.com or call 978-694-9992.
Tags Sun, Music, and Marketing – interlinkONE in San Diego
interlinkONE will be at the Franchise Services Vendor Show in San Diego, CA this week.
Franchise Services oversees a number of well known franchises, including Sir Speedy Printing & Marketing Services, PIP Printing and Marketing Services, TeamLogicIT, and more.
We will be exhibiting at Booth 320.
At the booth, visitors will see demonstrations on how interlinkONE helps its customers:
- Execute multi-channel marketing campaigns
- Provide portals for online ordering
- Measure the success of all marketing efforts
Special Presentation Involving Secrets
Also, interlinkONE’s President and CEO, John Foley, Jr., and VP of Sales, Karen Sheehey will be presenting “Secrets of Successful Integrated Marketing Campaigns” on Wednesday, July 29 from 3:00 – 4:30 in the Del Mar Room.
Oh…and why do we have music in the title of this post? Well, we will be giving away an iPod Touch to a lucky booth visitor.
If you cannot attend the show
We will be tweeting live from the show floor, as well as during some of the presentations.
Follow John Foley at http://twitter.com/JohnFoleyJr
Follow Karen Sheehey at http://twitter.com/KarenLoueez
Point me in a new direction
Okay, please excuse the pun.
But I had a great conversation with a customer yesterday. He is currently a print service provider that is making the transition to position himself as someone that offers marketing services.
He asked – why should I use your software solution for my email marketing needs, when I could use [Fill-In-Name-Of-EMail-Software-Point-Solution] here?
Wondering what a “point solution” is? — Here’s a definition from PC Mag: “Solving one particular problem without regard to related issues. Point solutions are widely used to fix a problem or implement a new service quickly. “
As the definition helps point out – Point solutions certainly have advantages, but also drawbacks.
So………. why do I believe this marketing services provider will find greater advantages sending and measuring email marketing efforts through our end-to-end software solution?
(Drum-roll, please…)
Execute and Measure All-In-One:
As the service provider gets print business from his customers, they can execute and measure the activities all in one system… This makes it easier on the customer to check reports — they only need to log on to one place, and can view their results in one dashboard.
Use Multiple Channels:
Our software solution allows you to market via other channels and medias – For example, service providers can execute and measure banner ads, general landing pages, TV advertisements, print ads, QR Codes, text-messages, and more…Thus, as you look to execute efforts in other channels, you can either keep buying separate point solutions…… or… you can use the end-to-end software solution that you already have.
Make it Personal:
As a service provider executes campaigns, they are collecting marketing data for their customers. Thus, when the data is all in one system, they can easily deliver personalized materials in future marketing efforts. Sure, you could export data from your separate point solutions, and import them into one another —- but, let’s just say that method won’t win any points in the “efficiency” department.
These are just a few of the benefits that I see our customers experience. If you’d like more information on our email marketing solution, feel free to check it out here.
(Photo credit – Flickr Commons http://www.flickr.com/photos/purpleslog/)
Becoming a Marketing Services Provider
When you think of the word “transformation”, what image comes to your mind?
Well, thanks to comic books and Hollywood, we may picture Clark Kent disappearing into a phone booth and reappearing as Superman seconds later.
Or we picture The Incredible Hulk turning green….
Or Teen Wolf getting angry — and then minutes later sprouting hairs and fingernails as a full-fledged werewolf.
It Only Happens in The Movies
As entertaining as those scenes might have been, transformation does not typically occur like that in real life.
It’s a process. It involves hard work, effort, determination, long hours, etc…
Perhaps you are trying to increase the services that your company offers. Maybe you are trying to take your company in a completely new direction. Does it happen overnight? Of course not.
A lot of print, mail, and fulfillment service providers have been transitioning their companies into marketing service providers.
Some of the early adopters of this change have proven to be a very successful. (Check out our Case Studies page for a few examples)
Would you like to make the transition successfully? If so, here are a few key steps that could help you along the way.
Steps to Becoming a Marketing Services Provider
- Put on the Marketing Hat. Dive Into The Marketing Pool. Become a Marketing Geek
- Write a Marketing Plan for your own business
- Execute a Self-Promotional Campaign
- Spice up your Perceptive Powers
- Fall asleep with reading materials that talk about marketing
- Sell Solutions
- Create a Blog
- Get on Twitter and Facebook
- Create a video series or start a podcast
- Think about your name. What does it say about you?
These are just a few of the steps that may help you to transform your business into an organization that can truly build, execute, and measure marketing campaigns successfully.
Over the next couple of weeks, we will provide articles that break out each of those steps in detail.
However — if you have any questions now about one of these steps, please let us know!
Or, if you think another step belongs on the list, please tell us as well.
We look forward to hearing from you!
