interlinkONE Highlighted In Digital Publishing Solutions May 2009 Edition
Posted by 
on Tuesday, May 12, 2009 
at 8:12 AM 
in interlinkONE is happy to announce that their marketing software solution was highlighted in the May 2009 edition of Digital Publishing Solutions. The article focused on how web-to-print solutions offer print service providers added customer value.
John Foley, Jr., the President and CEO of interlinkONE, was quoted as saying: “A lot of clients spend a great deal of time and money creating the look and feel of their company. Along with the logo and colors, many companies devote resources to ensure their Web sites are created in specific ways. When a storefront can fall into that same layout it is a major selling point to these clients.”
Mr. Foley went on to say ““There is huge potential for variable data in W2P. There are a number of postcards sent out today that are unique, with maybe the Dear {{FirstName}} message, and perhaps a personalized URL. But, with storefronts that integrate marketing data, you can and should be able to do more.”
To read the full article, please click here: http://tinyurl.com/o8mg46
interlinkONE’s marketing software solution allows print service providers to set up portals that allow for online ordering. Users may order printed materials, electronic items, merchandise, variable data items, and more.
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About interlinkONE
interlinkONE provides software that delivers end-to-end personalized marketing, fulfillment and variable print solutions. Companies in the print, fulfillment and mail industry use interlinkONE to better manage, execute, and measure their customers’ marketing initiatives and boost revenue. Solutions include Software as a Service (SAAS) or ASP web hosted marketing tools that make it possible to create highly targeted one-to-one mailers, web-to-print solutions, personalized URL campaigns and e-mail marketing in addition to fully integrated campaign management, lead acquisition programs, collateral fulfillment, order, inventory, fulfillment, and warehouse management. With interlinkONE’s suite of solutions print, fulfillment and mail service providers can improve marketing results and increase revenue opportunities while reducing costs.
Tags The 2 Q’s
If you are a marketing services provider, or a marketer that needs to present an idea to management, finding the right value statement can work wonders.
There are plenty at your disposal – it might be that you can “increase response rates”. Or, that you can “streamline workflow process”, or “drive revenue”. These are all very good statements on how a well-run marketing campaign can bring benefits to an organization.
I was talking to a customer this week about an opportunity that they have with one of their prospects. The value statements that this customer is using were simple, but very effective.
Basically, they are offering this to their prospect:
- We can help improve the quality of your data, and the quantity of their data.
In regards to quantity, this customer is offering a direct mail and email campaign that will contain personalized URLs. When each recipient visits their URL and landing page, they will have the opportunity to enter the contact information of their associates. The system will generate and send an email to each friend, letting them know about what the company offers.
Yes, this customer is going to help increase the quantity of leads on hand, without needing to buy a new list.
The quality factor is just as important. For the existing mailing list, the client has standard data. Name, address, email, phone… But they do not know much else about their prospects. Thus, the landing page has a few questions that seek to learn a bit more about each person. The questions seek to find out the specific problems that individual faces on a daily basis. They also ask look to collect other areas of interest for that person.
With that new data, the client will now be able to follow-up on their leads with information that specifically appeals to each person. Rather than explaining all of the problems that they can solve, they can focus on the solutions that address the problems each individual faces. Also, they can use that data to personalize future mailings, emails, landing pages, and more.
So, while it may seem a bit simple, “quality and quantity” can still prove very effective in selling and launching new marketing initiatives.
