Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
What They Think: John Foley, Discusses Strategies for Success in a Tough Economy
Posted by 
on Thursday, December 11, 2008 
at 11:07 AM 
in 12/11/2008
What They Think: John Foley, Discusses Strategies for Success in a Tough Economy
As a result of a video interview with Cary Sherburne at Graph Expo, Cary had a follow-up discussion with John Foley about success in this tough economy for whattheythink.com.
WTT: How should someone get started? It could be a bit overwhelming.
JPF: It all starts with a marketing plan, and many folks don’t have one in place. How much money are you going to spend, and how are you going to execute? You can’t just do self-promotion without a plan and a way to measure against that plan to ensure success. I can throw all of the technology in the world at them, but it won’t help them without these basics. You need an initial roadmap.
To read the whole article, visit whattheythink.com
interlinkONE Speaking at MFSA Midwinter Executive Conference in Cancún, Mexico
12/11/2008
interlinkONE Speaking at MFSA Midwinter Executive Conference in Cancún, Mexico
John Foley, Jr., President and CEO of interlinkONE, will be speaking on the 31st of January in Cancún, Mexico for MFSA’s Midwinter Executive Conference.
He will be discussing how print and fulfillment companies can build and execute their own marketing campaigns and grow their revenue.
Hit the link for the complete MFSA: Cancún Schedule.
MFSA Midwinter Executive Conference
Here is a summary of what John Foley will be discussing:
Anatomy of a Marketing Campaign
“As letter shops and fulfillment service providers create, prepare, print, mail, and fulfill orders from direct marketing pieces, they should also consider how to adapt their marketing skills to their own companies. In this session, Mr. Foley will discuss the anatomy of a marketing campaign. He will explain how to build, manage, execute, and measure the simplest to the largest of marketing campaigns for self-promotion, and how to use these same campaigns to promote / sell to customers. He will offer real examples of successful direct mail, from cross media to 1-to-1 marketing campaigns, and will demonstrate using practical, easy-to-use examples you will walk away with and can immediately use in your marketing efforts. “
Printer Takes on Marketing Services
12/2/2008
Success Story: Printer Takes on Marketing Services
At Graph Expo 2008, readers of the Show Daily magazine were able to learn of an astounding success story from the print industry. Cedar Graphics (Fusion Marketing) was featured in an article titled “Printer Takes on Marketing Services”.
The article describes how Cedar Graphics was in need of a platform to help them go to market as a marketing service provider. They looked at the available venodrs, and came to the conclusion that interlinkONE was the “total package”.
Click here to read the whole article
