Marketing Commentary from interlinkONE
Marketing. Web-to-Print. Warehouse Management.
DMNews highlights interlinkONE on important marketing
Posted by 
on Wednesday, September 10, 2008 
at 11:19 AM 
in 9/10/2008
DMNews highlights interlinkONE on important marketing topic
For their September 8th, 2008 issue, DMNews reached out to interlinkONE for thoughts on an important marketing-related topic. The article quotes John Foley, President and CEO of interlinkONE, on his thoughts regarding the most important aspect for running a successful marketing campaign. Certainly, there are many factors. Two of the most important are targeting the right audience and providing a great sounding offer.
Here is what John Foley had to say:
“The best way to achieve marketing success is targeting the ideal audience. Even the greatest campaign can fall flat if it is aimed at someone who is just not interested in what you have to offer.
Instead of spending your budget and time sending a great offer to anyone and everyone on your list, take the time to refine the list and tailor your message. Make sure your marketing communication is reaching someone who finds it relevant.”
Read the full article here at DMNews.com
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interlinkONE provides a best-in-class marketing software solution.
If you are a print service provider, the ilinkONE Version 8 tool is perfect for you. This software solution allows you to increase the services and value that you offer your customers. In addition to the printing that you do now, you can offer ways to manage, execute, and measure the entire marketing effort. You can help deliver greater results with features such as Personalized URLs, email blasts, and automated marketing events.
If you would like more information, please contact interlinkONE today.
Phone: 978-694-9992
EMail: sales@interlinkONE.com
interlinkONE to Exhibit at GRAPH EXPO 2008
9/4/2008
interlinkONE to Exhibit at GRAPH EXPO 2008
interlinkONE will be exhibiting at GRAPH EXPO 2008 from October 26th – 29th, 2008. GRAPH EXPO will be held at McCormick Place South, Chicago, IL. interlinkONE will be at booth 5627!
Need a little more information on ilinkONE Version 8?
Perfect for print service and fulfillment providers looking to transform print commodity sales into marketing solution sales, interlinkONE’s ilinkONE Version 8 software offers robust opportunities to build personalized URLs and marketing messages that effectively target prospects with customized text, graphics, and a tailored call to action. The software offers a lead acquisition program, campaign and response management tools, online ordering, and email marketing solutions that help expand the reach of a company’s direct marketing initiatives.
ilinkONE Version 8 also includes a more robust inventory and warehouse management system that allows a user to view the value of the inventory in the warehouse, and set a threshold for inventory levels. Additionally, a variable data print component allows users to create 1 to 1 variable data pieces that pull from the marketing database, and result in print-ready files.
If you are ready to enjoy the many revenue-producing opportunities associated with making the transition to a full-service marketing service provider stop by booth 5627 to learn more about interlinkONE’s easy-to-use software.
